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Positive Change: How Exhibitors Adapted In 2005
What do show managers – the people who own and run shows – say about how their exhibitors have changed over the last 12 months? Below are their verbatim responses to a survey from Tradeshow Week.
Perhaps you can use some of these ideas to spark positive changes to your own 2006 trade show program.
How have exhibitors changed their approach at your shows
over the past 12 months?
Becoming more involved, demos, giveaways, presentations & sponsorships
Better designed booths
Better pre-show and on-site marketing
Big exhibitors are getting even bigger in size. Small exhibitors continue to look for savings
Focus on value - Return on Investment
Gone from PR to selling
Identifying opportunities to measure ROI
Incorporating games and themes
Less equipment - alternative exhibiting - more content
Link to corporate web site - more onsite sales
Looking for additional exposure to their booth space
More advanced marketing. More use of Internet
More competition for exposure - banners, sponsors
More interactive, generating their own traffic
More interactive; Offered value added experiences
More marketing ideas to draw people to their booth
More participation in events off the exhibit floor
More sponsorships and more parties/events hosted on their own
Most are looking for value, justification of stated or implied ROI claims
Pro-active & great deals during show
Reducing shows attended & increase exposure at the quality shows
Smaller booths, but more visibility (i.e. advertising/sponsorships)
Spending again; and looking at more integrated approaches (space sponsorships, advertising)
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