A total of 762 completed responses were received. Among them, 77% identified themselves as veteran exhibitors and 22% said they were new to exhibiting. The table below shows the breakouts between the experience levels and the scale of the programs they manage.

The table below shows what areas of exhibit marketing concern you the most. Clearly reflected are some of the hot trends of recent times: getting more people into the booth, setting goals and measuring results. Surprisingly, veteran and newer exhibitors ranked their concerns virtually identically. We will focus our upcoming content on the topics that concern you most.